Saturday, January 24, 2009

Apple and Me: Both both iconic and iconoclastic. Happy birthday.

Twenty five years ago today, in the year of 1984, the year of my birth, the year of the summer Olympic games in Los Angeles, Apple aired the following, Cold War-tinged commercial once during the Superbowl, and then never again:

I've heard the script called "geek canon".

Because of the trend this commercial set, networks now get millions of dollars for Superbowl spots (this one, at $900,000.00, was no doubt an astronomically high gamble for Apple, who hired the then Chiat/Day [now TBWA/Chiat/Day] to produce it).

Also in 1984, The Legend of Zelda.

One year later, Apple's Creator Steve Jobs was fired.


  1. this commercial makes an appearance in the movie of watchmen


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